02 Jan 4 easy steps to get found on Google 2021
We’re all dependent on Google’s strong search engine to support us operate our lives. From talking about the new developments and getting tips on problem-solving, we’d find it hard to think where we’d be without it. It’s convenient to think about this site as one that we use to search out knowledge about other individuals, locations or activities. Yet, as a small business owner, you will need to think proactively about how customers use it to find you.
Furthermore, on-the-job programmes are structured to assess which sites rank higher than others. The first move is to build a website that automatically increases your online exposure. After that, you have a result of tools at your hands to give your website a top position on Google’s search engine results pages. In this post, we will discuss just what these tools are and how to make the most use of them.
Here’s how to get the website posted to Google in 4 simple steps:
1) Submit your site to Google
While your website will most likely be found at some point by the Google bots constantly crawling the web, you can take a few actions to speed up this important process. Begin by giving Google a quick heads up that you exist by submitting your site to them.
Make sure your website shows up on Google by submitting your sitemap to Google Search Console. This gives Google a nudge to speed up the indexing of your website. To determine whether your site is already included in Google’s search index, simply do a quick site search using your site’s homepage URL (for example, a site search for Wix would take the form of site:wix.com). If the search results display pages from your website, then your site is indeed on Google.
2) Choose the perfect keywords
Keywords are frequently mentioned in conversations about how to get your website on Google. But what are they and why should you care?
Good keywords are usually 3 to 5-word phrases that a person might search to find a business like yours. When there’s a match between the words people are typing into the search box and the exact terms you’ve included on your website, your listing is more likely to appear in search results. In other words, choosing the right keywords increases your visibility on Google and other search engines.
Let’s say, for instance, that you have a website selling vegan pet food. In that case, you’ll want people who are typing “vegan pet food” into the search box to click on your site. By incorporating the keyword “vegan pet food” throughout your web pages and blog, you improve your chances of appearing on Google for that particular query. This is a valuable on-page SEO technique that, if accomplished strategically, can get your website on Google’s first page.
Let’s expand on this keyword logic a little bit more to explore some other ways these phrases can help you get found on Google. Think about what leads you to reach for your nearest device to Google’s wisdom. Sometimes, like in the pet food example above, it’s a more general query. Other times, however, you’re searching for the answer to a very specific question: “What is the weather today?” “What temperature should I bake brownies?” “How do I get my website found on Google?” You know, questions like that.
Your potential customers are no different. You should imagine your audience asking Google the specific question that your business is uniquely primed to answer. Once you do a little keyword research to figure out the commonly searched phrases relevant to your business, your mission is to sprinkle them throughout your content and website SEO settings to let Google know that your website provides the best solution for users.
04) Manage your meta tags
Filling out your site’s meta tags is another strategy for getting your website on Google. Essentially, meta tags are the bits of text that appear in Google search results to give users a preview of the content.
When you type in a query on Google, you’ll see the meta tags displayed in a particular format: blue lettering (called the title tag or SEO title) and the short blurb in black beneath it (called the meta description). Together, this information is referred to as metadata. This text doesn’t actually show up on your website, but you can pick out clear and concise wording for the metadata of every web page you create. These labels are critical in convincing users to click your link.
Just as you do throughout your website, remember to weave strategic keywords into your metadata. This helps Google identify your content’s relevance to particular queries, further strengthening your chances of getting your site on Google.
05) Optimize for mobile
Mobile devices now account for about half of all global internet traffic. And trust us, not one of those users wants to be squinting their way through cut-off displays on their phones, or images that never seem to fully load.
Google knows this, and they want to keep their own users happy, so they take into account just how mobile-friendly your site is when deciding which pages get listed first in the search results. That means when considering how to get your website on Google, you’ll need to optimize for mobile browsing in order to appear as a top result.
For that reason, make sure your website not only looks good from the computer screen, but that it’s also ready to go mobile. Beyond making sure your formatting and page load speed are mobile-friendly, you will also want to learn the best practices for mobile web design.
Think about the kinds of instances that lead people to make a purchase on their phone. It’s rarely a casual browsing kind of situation, and more of an ‘I need it now’ action. Google has actually coined a term for this experience: micro-moment. It is “an intent-rich moment when a person turns to a device to act on a need – to know, go, do, or buy.”
Let this definition guide your choices about what to include on the mobile version of your site. For example, maybe you can do away with the menu options on the homepage that lead to your story and blog, and focus instead on placing your product gallery front and center. Likewise, if you have a subscription form with multiple entry fields, make it easy on your visitors by reducing the number of questions they must answer on a smaller screen.
Final Thoughts
In brief, as the mobile site offers a fast and valuable answer to the issues of the user, more users can stay and search. This sends a message to Google that your website has a good answer to a specific search query-and makes your page rank higher as a result.
