09 Jan 4 Steps to Improves SEO in 2021
You’ve plotted out the company’s holiday marketing strategy, and you’re executing it now. You’ll quickly turn your focus to the new year.
Using these four steps to build your 2021 search engine optimization plan.
Review of keywords
Start with research on keywords. The idea is to consider the keyword market—what buyers are looking for in relation to your offerings and in what amount. Using this knowledge to gage the latest organic search success and to identify attainable targets.
For example, if your aim is to increase traffic for, say, pickled herring, but you already master keywords related to pickled herring, your goal can fail.
Go to your preferred keyword analysis app, such as the Google Keyword Planner. Add data such that keywords of the same words or intent are applied together. For example, you would want to roll the keywords “cowboy boots” and “dress boots” into the overall “boot” category to appreciate the value of the keyword theme relative to other types of shoes.
Quality Review 2020
Next, assess success by 2020 relative to 2019.
Half of the calculation will be in the Google Search Console, looking at the keywords that bring visitors to your site relative to your keyword search. This is the simple success of yours. Use it to set realistic targets, as well as to realize whether you have accomplished those goals.
Don’t get too caught up on the precise numbers—Google is approximating them in the Keyword Planner. You’re looking for a rough guide to current results so that you have enough to base your expectations on.
Look, too, at the pages that have powered your natural search results. What pages will do better? Are there any who are absolutely absent from the analytics study, meaning that they’re not driving a performance? Take the pages back in 2021.
The output of keyword themes and specific pages will give you suggestions on where to concentrate.
2021 Goals
The first step in designing a plan is to consider what you wish to accomplish. Any targets, the plan is aimless.
Use the S.M.A.R.T. system to set targets.
- Specific. What exactly are you trying to achieve? “Better performance” is too common. Are you looking for sales or traffic growth? Is your target SEO-specific or does it cover pay media and other channels?
- Measurable. How are you going to know if you accomplished it? A target requires a benchmark to assess success.
- Achievable. Is your target realistic? There’s a fine line between setting stretch expectations that drive you to do more and finding them so unattainable that they’re demoralizing.
- Relevant. Does it matter? The aim must be to have a positive connection to profitability. Be sure the targets explicitly affect the success of the platform.
- Time-bound. When will you accomplish your goal? A goal without a timeframe contains no urgency.
Using the S.M.A.R.T. process, the important target of e-commerce for 2021 may be to “increase revenues from natural search traffic by 10% over 2020 in 2021.”
Defining SEO Strategy
Now you know where the keyword demand is and how you’re acting against it. You know what you’re going to do. The plan is basically a statement of how you are trying to accomplish those goals.
For eg, your target could be to increase the natural search traffic for “boots” keywords by 10% over 2020 in 2021. How are you going to do that? You can need to customize the quality of those sites. It could be important to boost the crawl route to high-demand boot categories. You may be able to write an article about boot care or waterproof footwear.
Consider also the big holidays, activities and campaign releases for 2021. Analysis keyword details and past sales results are important to both of them. For eg, rain boot sales spiked in other channels every April, but remained flat in natural hunt. This could mean an SEO opportunity in 2021.
Your SEO approach should be a hand-written series of targets that you pin to your wall with one line under each goal that explains how you’re trying to achieve it. Do what’s working for you. So don’t put things off.
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