01 Jan The No. 1 SEO mistake small businesses make and how to fix it
SEO might be difficult. And the effects of not doing things right can be very dire. If you manage to make errors, you’re going to earn a massive $0.00 and generate zero views. Results like these are apt to make you give up pretty easily. We live in a knowledge era, so you can read anything you need to know about SEO. But if you don’t follow the correct tips, you’ll quickly be defeated. Sounds brutal, doesn’t it?
Too many content marketers and writers are failing to get organic traffic or even retain their search engine rankings because they have pursued the status quo and failed to change to a modern method of improving a page.
The positive news is that search engines have the most targeted and inspired users on the site. For example, if you market digital cameras and anyone discovers your site using the search phrase “best digital camera online,” the odds of turning these tourists to a buyer are strong. In reality, search engine leads are 8.5 times more likely to be transformed than users obtained from other inbound lead generation techniques.
So, let’s discuss the number 1 SEO mistake that obstructs search engine rankings. I’m also going to teach you how to repair them and boost your search engine results.
Mistake #1: Not optimising the correct keywords
Often, it’s the little items that always go overlooked that make a huge difference in the growth of your SEO. You do not realise this, but not all the keywords are going to help your company expand. Well, it’s real. Such keywords can also hurt your conversions.
Keywords will help the traffic search and rankings. Head keywords (e.g., “policy” or “make money online”) typically have more search volumes, but long-tail keywords (e.g., “South Carolina Democratic Policy 2016” or “make money from home”) produce 70% of all search engine traffic – and it’s traffic that really converts. People of all walks of life use Google to search for useful knowledge by inserting unique keywords.
Also tourists use search engines to book flights and accommodation or to navigate their way through a new area. The fact is, your progress in search engine optimization starts with keywords. This is a vital aspect of utilising search engines to improve the score. However, if you’re trying to optimise site content with any keyword you might think of, odds are, you won’t rank high in the search engine results pages.
Worse, you’re going to experience a strong bounce rate, and search engine users who finally enter your site would quit without doing something you expect them to do. This sometimes results in a condition referred to as pogo-stick. That’s why users easily click the back button to browse at an alternate search engine result, simply because the page on your site did not suit their needs.
In reality, not optimising site content with the relevant keywords would cripple the search engine rankings. Don’t be fooled when I tell you the “right keywords.” I only mean those keywords that will lead your audience to find your pages when they’re entered into the search engine. You are assured that your site content will be appropriate as the perfect consumer looks for, say, “ceramic mug reviews” using Google.
These basic guidelines will help to optimise keywords:
- Don’t optimise for multinational keywords if you just sell services or goods to local consumers.
- Stop optimising generic keywords that send visitors who are not inspired, important or useful to your company.
- Optimize with both details and company keywords. Don’t just concentrate on information. Otherwise, you’re not going to create a profitable company that produces sales.
More specifically, if you’re only starting out, don’t optimise the search engines for header keywords that would be hard to rank. Remember-even though you rank for the keyword header, it’s extremely impossible to generate a conversion.
If you are a social network specialist hunting for customers, avoiding optimising “social media marketing” with the exception of generic details pages. Instead, you can be tactical for search engines by pursuing the low-hanging fruit of long-tail keywords, such as…
- KL’s Social Network Content Specialist
- Best social networking specialist in restaurants
- Top legal career with social media content professionals
- SEO Expert Malaysia
- Good Practices in Social Network Campaigns
- Social Network Marketing Checklist
- Marketing on social media for small companies
- Leading generation specialist on social networking
- …and so forth.
It is really important to concentrate on the correct keywords.
Final Thoughts
It’s hard to stick out from the crowd these days, because of the vast volume of content that’s being released. Know the users using search engines to find answers are not involved in another piece of content that would ruin them. Place yourself in your shoes. What are you searching for as you type a search word into Google? You obviously want the right search results.
