21 Jan How to do seo on Google?
How does Google operate? What exactly does Google do? This will be old hat for many of you. But, for those who are unfamiliar with the realm of SEO, let me explain what Google does and how SEO works. In an easy-to-follow manner, because knowing this is critical to developing a successful SEO plan! Let’s look ‘behind the scenes.’
How does Google operate?
Links are followed by search engines such as Google. They navigate from one online page to the next by clicking on links. Google is made up of three parts: a crawler, an index, and an algorithm. The crawler follows the web’s links. It crawls the internet 24 hours a day, seven days a week, and stores the HTML versions of all pages in a massive database known as the index. If the Google crawler visits your website again and discovers new or changed web pages, this index is updated. This page’s revised version has been saved. Crawlers visit your site more or less frequently, depending on the volume of visitors and the amount of changes you make.
For Google to be aware of your site’s existence, there must first be a connection from another site – one that is already in the index – to your site. Crawlers will follow that link, which will result in the first crawler session and the first time your site is recorded in the index. Your website may then show in Google’s search results.
Google’s secret algorithm
Google may include your website in search results after it has been indexed. The search engine attempts to match a specific search query to online pages that it has indexed. To do this, Google employs a special algorithm that determines which sites are displayed in which order. The actual workings of this algorithm remain a closely guarded secret. Nobody knows which criteria determine the order of the search results.
The algorithm is not fixed. It is updated on a regular basis. The criteria that decide the ordering and relevance of the various elements vary often. Despite the fact that the algorithm is kept hidden, Google does inform what is crucial. Don’t know how significant it is, and not sure if Google informs us of all relevant aspects. Experimenting and testing offer a strong sense of the main elements and changes in these factors.
Google’s search results page
Google’s results page, commonly known as the SERP, displays around 7 or 10 links to sites that best match your search (according to Google). These are known as organic search results. If you go to the second page of the results, you’ll see even more. The lower your website appears in the search results, the less probable it is that someone will click on it and visit your site.
Most of the time, there are a few sponsored links above the top ten links. These are advertisements; advertisers have paid Google to place these links at the top of the site when visitors search for a certain phrase. The cost of these adverts varies substantially depending on how competitive the search keyword is. In addition to these organic and sponsored results, Google’s search engine results page has a few extra components.
The importance of connections to search engines
It’s critical to understand how Google and the majority of other search engines employ links. The number of links going to a page is used to assess its importance. As a result, the more links a site has, the more significant search engines assume it is. Internal links (from the same website) and external links (from other websites) can both enhance a webpage’s rating in Google. Some linkages, however, are more crucial than others. Links from large websites with many incoming connections are often more valuable than links from tiny websites with only a few incoming links.
The value of links rapidly leads to aggressive link development. Link building may be a fantastic SEO approach as long as you acquire links that are relevant and reasonable. However, if you acquire (or worse, buy) dodgy links, Google may penalize you. To assist you in determining the best technique, we produced an article titled “5 Link Building DON’Ts You Didn’t Know About.”
Google and SEO
Search Engine Optimization (SEO) is the technique of improving websites in order for them to appear high in organic search results. In order to do this, SEO attempts to construct a website in accordance with Google’s algorithm. That being stated, the goal of this algorithm is to provide internet consumers with the best answer to their inquiry and the greatest experience possible. Although Google’s algorithm remains a closely guarded secret, over a decade of expertise in SEO has given us a clear sense of the key elements.
We monitor all Google communications on algorithm adjustments, and we test what truly works in search engines. At Ericanfly, we believe in all-around SEO. Your SEO approach should never appear to be a ruse. The search engine seeks to provide the user the results that are most relevant to his or her search query. In a nutshell, that’s how Google works. If you want to rank high in the search results for that certain search keyword, be sure to publish amazing, SEO-friendly content and provide consumers with a positive online experience.
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