24 Jan How to use seo on wordpress?
If you want to drive organic traffic to your company website — and who isn’t these days? — you need to use effective SEO tactics. The higher your site ranks on the search engine results page, the better your SEO (SERP). And the higher you rank on page one, the more people will find your product, service, or blog.
Let’s start with a short SEO review before I give you some tips and tactics for enhancing SEO on your WordPress site.
What Exactly Is SEO, and Why Should You Care?
“Search engine optimization” (SEO) is an abbreviation for “search engine optimization.” To determine which websites are most relevant to a searcher’s query, Google employs a complicated algorithm sequence that evaluates site content, page components, tags, and site availability, among dozens of other factors. If you want people to discover you, you must ensure that the Googlebot, which crawls the web, not only finds but also loves what it sees. If Google cannot discover your WordPress company site, it will not be indexed and you will have no chance of appearing on the top page. In this instance, customers can only locate your website if they know the URL or business name.
Fortunately, WordPress has built-in capabilities to cater to those bots. The platform’s features essentially direct the search engine through specific articles, pages, and categories, making it straightforward to gather information about your business – and boost your SERPs. Key SEO tools assist you in providing what organic searchers and Google are seeking for.
Tips, Tricks, and Tools to Help You Improve Your Ranking
See what Google thinks of the feature-rich Yoast plugin. It delivers rapid analytic feedback on your content, so you’ll know right away whether your keyword placement is best practice, your photos are correctly tagged, and your posts have a high readability grade. It also shows you how you’ll look in the SERPs and if your focus keyword occurs in the title, content, or meta description.
Use alt tags to optimize all of your photographs (This field will appear when you upload the picture file.) High-quality photographs on your company website not only improve the user experience, but Google takes images into account when indexing. Because computers can only understand words, use keyword-rich titles to ensure Google can locate your photographs. If you label your image “womens-purple-sandal,” you will rank better than if you use normal file names like “IMG0002309.”
Avoid having redundant content. Check your site to ensure that each URL contains distinct content, as using the same information more than once can result in a penalty. Use different product descriptions on sites for “women’s shoes,” “women’s blue shoes,” and “women’s footwear,” for example.
Use WordPress categories wisely. Categories, like tags, let you categorize similar content. They also give readers with hints regarding article content and make it simple for site users to identify suitable pieces on related themes. Tags are completely optional (though we don’t advocate skipping them), whereas categories are compulsory in WordPress. On this WordPress page, you may learn more about the distinction between categories and tags. In line with the shoe motif, categories such as “footwear” and “women’s shoes” may be used, as could tags such as “blue” and “slip-on.”
Make efficient permalinks. According to research, while numbers in a post title excite users to click through to read an article, they do not figure into your company website’s ranking system. So keep your slugs brief – ideally, five words or fewer. Shorten your URL to “trending-shoe-styles-for-
Relationships should be exploited (but only in this context!). It is critical to have an attractive, effective website, but you must also maintain your online connections in order to stay ahead of the competition. That benefit is provided via linking. WordPress provides out-of-the-box capabilities such as blogrolls and pingbacks to assist you in making relationships. Pingbacks alert the author of an article or press release you’ve linked to on your site. Trackbacks notify an author that you have acknowledged her work, even if you haven’t included a direct link. It’s critical to keep track of these mentions and links so you know what external material is impacting your ranking. When determining how “popular” your firm is on the web among searchers, industry associates, and rivals, Google takes these relationships into account.
Make an informed decision when selecting a web hosting provider. If your company’s website is down, Google won’t be able to locate you, and if it can’t find you, it won’t be able to index your pages. Investing in a dependable hosting service is an important step in increasing organic search traffic. Bluehost provides WordPress-specific hosting options.
Make an XML sitemap. Using a sitemap generator, you can make it simple for Bing, Google, Yahoo, and other search engines to crawl your company’s websites. Simply enter your entire URL into the text field, choose the best-fit response to three questions, then wait for the generator to generate your optimized sitemap.
Create interesting headlines and meta tags. If you struggle to write effective titles and meta tags, you’ll appreciate the Platinum SEO Pack plugin, which helps you optimize pages and post content for SEO. It also produces meta tags automatically to guarantee that your material is indexed by search engines.
Stop cramming keywords. Getting to the top of organic search result pages is impossible if your keywords do not organically fit inside the context of your website’s content. Avoid using phone numbers, location information, and odd keyword sequences that add no value to your posts. There are several keyword generator tools available that are compatible with WordPress. You may also build highly relevant keywords from your own data, and the article explains how to do so.