03 Feb Increase Organic Traffic To SME Websites With These SEO Techniques
Any small business company needs to draw more traffic to its website and would always end up chasing after every little tool or hack promising “more traffic now” or “increase traffic overnight.” It’s not an overnight operation much of the time, it needs time. There are several ways to get more traffic from your website and in this article, we will look at the best ways to boost organic traffic to your small company website!
- Using the keywords of long-tail
The days are gone where one-word keywords were included in search engine results pages (SERPs).
Nowadays, Google seems to rely mainly on the main sentences as users want something online. Indeed, several Google algorithm changes based on “user intention” rather than a certain keyword match. Most people use more than one term to search for a particular result, and this is actually a positive thing for you! The more the search is specific, the more the results are specific. This would make it much simpler for specialist small companies to build and optimise web pages for these long-tail keywords so that their target audience will reach them. Do not think about dealing with results that are not in your business or niche.
- Become a Blogger Visitor
Guest blogging is a successful way to boost the small business page’s website traffic and brand recognition. Just one article in a famous blog will double your website traffic and finally broaden your consumer base. The web revolves around fresh content and depends on users to see and connect with it and disseminate it. If you can access a different audience or probably increase the number of people who see your content, you can anticipate your comments, remarks, views, shares, etc. to increase. But it’s not quite so easy.
If you want to boost the organic traffic to your website by writing on your guest blog, the content needs to be awesome. After you’ve finished writing a new content, ask yourself, “Should I share it with my friends or colleagues? ”. If it’s no, stick to the drawing board! Make sure you build valuable and accessible details in your blog articles, combine your content with a helpful video or some supportive images, have social network sharing buttons, and incorporate reputable facts into text links that enable your readers to verify your information.
Often guest bloggers produce a brief profile at the bottom of the blog post, or “about the author” portion. This is another place you will use to let your individuality come through to let your readers realise that you are a genuine human. You should add a link to your website, social media pages and a picture of your company. Make sure that the material in this section is the best available description for you and your business.
- Develop Entertaining Videos
Content, content, content, it is all about the website for small businesses. However, you need various content styles for your website to involve your visitors, prospects and consumers.
Marketing and sales videos are now incredibly common! Short, practical YouTube videos are an ideal way to catch the interest of your target audience and offer them another chance to engage with their content. If your client doesn’t want to read your blog post for 10 minutes, they can either view your 5 minute YouTube video or listen to it. Video also shows your clients and target audience that you are a modern company and lets you build a small business brand more successfully in your niche market.
You have the choice of adding a video summary for any video you upload on YouTube (wherever you can include links to your site), tags to assist in categorising your video, and closed captions for a wider audience to quickly consume your videos. You may even display these videos to your website and post them on your social media pages.
- Using Pay-Per-Click Publicity
A pay per click (PPC) initiative is another perfect way to boost the website user traffic. A PPC strategy helps you to advertise your web website for a user’s search in result to bring more traffic to it, contributing to more clicks and prospective buyers.
The Google Ads tool is the pioneer in the preparation and execution of PPC initiatives. Understand, though, that you have to divide in a couple of bucks to do so. Basically, in Adwords, you are attempting to optimise the particular advertising using the same long-tail keyword. This is why you can literally begin an Adwords strategy for unique and tailored long-tail keywords which have proved useful for your small company. The positive news is that you should balance your budget to the bottom!
- Social Network Article
If you do have to create social networking profiles and pages for your small company, I can’t emphasise this sufficiently!
Social networking sites like Facebook, Twitter, Pinterest, Instagram and LinkedIn may be future golden mines that boost the small business website’s organic traffic. Social networking for a small company is simply free ads. You will communicate with your target audience through means of DMing (direct messages), share valuable content directly in your newsfeeds, follow other industry leaders, and link to your target audience. The possibilities are infinite!
You may build links to your website or to unique pages to which you want to maximise traffic on your social network accounts and post descriptions. However, if you want to build a dedicated social network, you have to update frequently and reliably. You should use a content posting tool like Buffer to monitor and plan all of your social media posts and maintain coherence through various social media channels.
You now know my plan for traffic enhancement with SEO in my old blogs. This is an amazingly fast and quick method after you have done it a few times and have positive results. You may also learn how I choose the right keywords in my post about how to hit 100,000 page views and more on my content marketing strategy here. You will also find my checklist for postal optimization here to find ways to make more traffic from your current posts (and make more money).
For more information about SEO Malaysia, please visit https://seo.ericanfly.com/