24 Jan Instantly Working Data-driven Google Ranking Factors
The specifications of SEO continue to evolve, and the new changes may be challenging to keep up with. But if you want to go from unnoticed to the top of the list in your Google scores, you’ve got to be in the know.
Over time, well-optimized sites attract more and more traffic, which ensures more leads and purchases. Searchers would not be able to reach your site without SEO, and all your diligent work is going to be for nothing. You’re going to have a well-optimized site by the end of this article that gets you more customers.
- Site Security
Google protection was addressed as a ranking consideration. Today, this is one of the most significant Google ranking criteria on this page. Site protection is the use of HTTPS encryption. HTTPS-encrypted Sites provide SSL certificates to establish a safe link between the website and its users. It provides an additional layer of authentication to secure the details shared between users and the site.
Search engines want to push users to the most trusted sites, and HTTPS encryption indicates that the site is safe. If your website URL starts with HTTP, not HTTPS, your site is not safe and you can instal an SSL certificate.
Search engines can’t rank a site until they can locate it. That’s why the crawlability of the site is such a significant SEO ranking consideration. Crawlability helps search engines to scan and analyse the content of a website so that they can decide what the page is about and how it can rank. If you want Google to rank your site, allow search engines to monitor your site properly.
Mobile-friendliness relates to how a website behaves and functions when it is accessed on a mobile screen. Mobile-friendly sites have good user experience by utilising a responsive design that transforms content to make it appear good on any screen size. Since more searches are done on mobile devices than on desktops (52.2 percent of internet traffic comes from mobile devices and the figure is on the rise), mobile convenience is essential for both search engines and users.
- Loading Speed
Another SEO ranking metric that applies to user experience is page load pace. Late loading sites are a poor user experience. Search engines recognise that people tend to find responses as easily as possible, but they choose to display sites that will load efficiently for users. This is even truer for mobile sites, as Google confirmed that its Speed Upgrade will allow load speed a ranking criterion for mobile searches. If your site is late, take action to speed up the site by introducing website filtering, compressing files, reducing the amount of redirects, and taking other measures to accelerate load time.
- User Engagement
Search engines are searching for users to help them decide which pages they can advertise in search rankings. They consider how users communicate with the results to decide which pages are easier and more efficient for searchers. Google is doing this with an artificial intelligence tool named RankBrain. User engagement includes:
- Click-through Rate (CTR): The number of individuals who click on the result of a search engine when it is shown to them
- Time on Site: The duration that a user spends on a website after discovering it through search
- Bounce Rate: The number of users who leave after visiting just one page of the web they are looking for
These indicators help search engines decide whether a search result is of importance to users, so optimise the site content and search snippets to improve user interaction.
- Using good quality website design and graphics.
- Using the layout of the siloed site that is natural and simple to follow.
- Using internal links to help users access the site quickly.
- Using the SEO meta tag to create convincing titles and descriptions for your search results excerpts.
- Optimize the content for featured snippets in search.
- Quality Content
Another method to enhance user experience with your site and cater to search engines is by regularly posting high-quality content on the website. Content is among the most significant SEO ranking criteria. Search engines want to produce the highest results possible, offering top rankings to sites that provide excellently researched, in-depth, and well-designed content.
New content draws search crawlers and increases search exposure thus offering you something useful to share with your audience, because it’s a win-win approach for your marketing. Fresh content draws search crawlers and increases search exposure, while still offering you something useful to interact with your audience. It’s a win-win approach for your marketing campaign.
There are over 200 SEO ranking variables that enable search engines to decide which search results sites should view and how they should rank. To appeal to these variables, you need to optimise your web presence if you want your site to hold the top spots on SERPs (search engine results pages). The positive news is that any ranking variables are more important than others.
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