06 Nov Knowing the Causes of Slow Websites and Their Impacts
Causes of Slow Websites
Quoted from the Euro VPS site, there are at least 10 reasons why a website can be slow, especially on business websites and online stores. One of the main reasons is because there is too much content that is not size optimized.
The content meant here is photos, videos, and animations which sometimes can be more than 1 mb in size. For a computer, of course the size of 1 mb is considered a small file.
However, for a website, which sometimes has a hosting capacity of no more than 1 gb, of course, a file size of 1 mb will have a major effect on the loading speed of the site. Not to mention that business sites and online stores will use a lot of image content to show the products you are selling.
And talking about hosting, of course the capacity and quality of hosting plays a big role in making the website load fast. Therefore having a business website hosting is also very important.
In addition to the two reasons above, there are many other causes of loading old websites. Like:
- Not Utilizing the Cache Feature
Cache is a method by which visitors will download some of the content on a website in their internal storage. That way, they don’t have to wait long on their next visit because the website will immediately load the downloaded content internally.
However, this feature is still very rarely used by online shop website owners and SMEs. Apart from how to use it which is quite complicated, sometimes people also misunderstand the cache file which is defined as the slow maker of the device used.
But if learned and used properly, cache can really help speed up your site’s loading time.
- Too Many Ads
Some of you may still be using ads such as Google Adsense or other ad providers displayed on blogs. This is done so that the website can provide side income even though no one orders from the website.
Even though ads on a blog or website can make loading times slower. Especially if you use pop up ads that not only make it slow but also irritate the visitors.
Keep in mind, your main goal in creating a business website and online store is as a promotional medium so that potential buyers can place orders directly from the site. So you should not need to install Google Adsense or other advertising services to avoid slow websites.
- Too Many HTTP Requests Concurrently
When done simultaneously, too many HTTP Requests can make the website very slow and even not responding at all. Not infrequently there are websites that cannot be opened due to excessive HTTP Requests.
- Not Optimizing Image File Size and Other Content
As previously said, the size of the files, whether images, videos, audio, or animations that will be displayed on the website, will greatly affect the loading speed.
The most optimal size for image files is under 1 mb and under 25 mb for other file types. If more than that, the file will take up too much space on the hosting which causes the website loading time to be longer.
- Writing Less Neat Code
In creating a website from scratch, writing each line of code neatly will determine how fast the website loads. In most cases, giving too many notes, empty fields, to inline styling often makes the website code file bigger.
Therefore, try to make the code as neat as possible by not leaving too many blank lines or making unnecessary notes.
What is the Impact of a Slow Website on Business Performance?
Actually, what’s the point of having a fast website for business? Is a slow website so bad that it affects sales?
As said before, slow website loading will greatly affect your site’s performance both in terms of SEO and sales. Now for more details, here are some examples of the impact that you can feel if you don’t immediately fix a slow site.
Difficult to Compete in Search Engines
As an algorithm that wants to make all its users feel comfortable, of course Google will prioritize sites that have short loading times compared to those that are slow.
Because it is certain, internet users will also prefer to visit sites that can load briefly with incomplete information than those with complete information but take up to 5 minutes for all the content to be loaded.
Will not be visited by many potential customers
Even if your website manages to occupy page 1 of a Google search, there is still 1 more impact that you can feel, namely that there are not many visitors who are willing to wait until the entire web is loaded. Most of you, of course, often close the web immediately if it doesn’t display any content within 30 seconds.
That’s why, slow web usually doesn’t have many visitors. And not many visitors means that there are also not many people who know or buy your product.
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