New to SEO, then? How to improve your rankings with these 4 basic tips

New to SEO, then? How to improve your rankings with these 4 basic tips

What is SEO?

SEO is at the forefront of the online brand recognition, discoverability and interaction. In order for the company to expand and succeed in today’s rapidly evolving digital landscape, SEO needs to be considered strategically.

SEO, or Search Engine Optimization, is a concept that has flourished in the modern world over the last decade. It started off as a term used mainly for people like web developers and highly qualified digital marketers, but now it’s something that any company, brand, and industry should be familiar with. As Moz defines, “SEO stands for Search Engine Optimization, which is a practice of increasing the quantity and quality of traffic on your website through organic search engine results.”

In short, SEO is at the core of the online brand awareness, discoverability and engagement. In order for the company to expand and succeed in today’s rapidly evolving digital landscape, SEO needs to be considered strategically. Get a trained SEO expert or team review your website and explore your strengths and areas of growth, but in the meantime, here are a few simple tips you can do on your own to improve your online rankings.

1. Make your website SEO friendly

Many aspects play into whether or not the website is SEO-friendly. This includes keywords, load time, blogs, rpm, and so on. Using SEO plugins on the back end of your website, such as Yoast SEO (for WordPress users) so that the plugin can run via simple SEO diagnostics on your blog. The plugin can flag pages on your web that are not SEO-friendly and you can change them accordingly.

2. Blogging

It’s important for SEO to have a blog on your website. Blogs add a variety of content to your niche or subject field that resides on your blog and can be shared across other channels. Content is the currency of the SEO community, and non-existent or occasionally updated content translates to low SEO rankings. Not getting a blog affects your status because blogs add access to your site through social media networking, back-linking, inbound links, and guest hosting. Not all blogs are made the same thing, but. SEO algorithms help comprehensive and in-depth content specific to your niche or business.

3. Backlinking and inbound links

A backlink is a link one website receives from another website. For example, if a food blogger was reviewing a restaurant, she would use links from the restaurant website to use in her post. Companies and industries of all kinds use backlinks as an integral SEO booster. Having valued content that well-trafficked websites are using for links will boost your website SEO because their links are bringing traffic back to you and your website. Inbound links are links that you use in your own content from older posts on your website. If you have a topic that is related to a few other blog posts you have written, be sure to link them within your new post. Most users will click to read more content on a particular subject through the links provided in the text.

4. Pinterest

A majority of people still think Pinterest is a social media platform, but it is actually considered a search engine — making it a key element of SEO. Pinterest has been under-utilized for businesses, but savvy marketers now use it to boost traffic and build mailing lists in record time. Posting your content on Pinterest provides back-linking and directs users searching for your niche or subject matter directly back to your website, thus improving your SEO rankings. With Pinterest’s visual orientation, you can use videos, photography, or other design elements to promote content or valued information from your website.

Educate yourself on the fundamentals of SEO by analysis to ensure that you and your company stay competitive in the face of quickly evolving digital trends. Neil Patel is a digital marketing expert with a range of SEO content and excellent tools and services. MOZ and SEMRush are both SEO websites that also offer free content to help you get acquainted with SEO and elements to boost your rankings. Start tiny with a couple of these quick tips to get started, then get an SEO consultation or review of your website and collaborate with a specialist to achieve your goals.

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