28 Jan What are 8 different seo techniques in 2022?
It isn’t always necessary to target the most popular search phrases and expect to compete with the big fish straight away. It is all about knowing your audience and providing the material, information, and overall service that they want/need. With that in mind, here are eight SEO tactics that are still as powerful in 2021 as they were in the past.
You might also be interested in our epic website audit checklist (complete with a six-tab Google Sheet) to assist you with your approach.
1. Write first and foremost for people, then for search engines.
As previously said, the Google algorithm improves with each passing day and, with continual human input, continues to better line with our thinking. However, there is no smart loophole or secret method for outwitting a search engine, so don’t bother trying. Write for people first, and then for search engines.
Finally, your objective should always be to supply your audience with what they are seeking for, which can only be achieved by creating compelling and genuinely realistic material. Anyone can detect a keyword that has been shoehorned in, and stuffing is even more obvious, so use them where they make sense and enable driving keywords to improve your already interesting and quality content.
2. Use targeted keywords in the appropriate areas.
While the incentive should always be humans first, followed by search engines, the core of this entire process is keywords. Not only do they get to the heart of what visitors and Google are looking for by isolating frequent search phrases, but SEO also delivers 1000%+ more traffic than organic social media, which already accounts for more than half of all web traffic. As a result, if keywords are at the centre of SEO, they should also be at the heart of everything you do.
However, once again, it’s not as simple as throwing them in left, right, and centre. The process begins with keyword research. To find broad search intent and your “seed” keywords, use SEO tools such as Google Ads, Ahrefs, and even basic on-site search bars. Then, go deeper to locate more long-tail variants, research rivals to identify keyword gaps, and don’t forget to include them in your metadata and anchor text for your links. Finally, avoid keyword stuffing. Fit them in organically to avoid interfering with the readability of your material.
3. Emphasize the customer experience (UX)
Nothing is more frustrating than having to browse a website that you can hardly utilise. In reality, most individuals give up after a few seconds of annoyance, and Google will struggle to make the most of it as well. Dead links, error pages, and disorganized site architecture will all have an influence on what users take away from your website.
Not only do visitors enjoy a pleasant user experience and simple navigation, but this consistency also aids Google’s crawlers in scanning your material and determining your SERP ranks. Make use of headings and short, easy-to-read paragraphs, organize your subfolders, and optimize for mobile. All of these things will assist to minimize your bounce rate, enhance your rankings, and increase total conversion.
And now that Core Web Vitals are a ranking criteria as a result of the page experience improvement, you should be optimizing page performance more than before.
4. Emphasize the creation of useful linkages.
As previously stated, link-building is an important part of establishing domain reputation/site authority. We’ve already discussed why outbound/external links are important: they not only improve the content you provide, but they also allow you to obtain reciprocal connections through outreach, etc.
Furthermore, links are a significant ranking component. Bots and crawlers find material by following links to subsequent sites and determining how relevant they are to a search query. This also applies to internal linking, so don’t be hesitant to connect to other valuable pages on your site when appropriate and natural. After one to three months of employing a link-building strategy, 51% of marketers perceive an impact.
5. Create content for the Featured Snippets.
These days, featured snippets very much control the SERPs. Even if you haven’t heard the word before, you’re probably familiar with them. They are the highlighted answer boxes that show at the top of most search results pages. You’re doing something good if you can get a highlighted snippet.
To increase your chances of obtaining a featured snippet, use bullet points, numbered lists, infographics, and directly answering question-based queries, to name a few formatting and style choices. While research suggests that snippets do not always result in direct clicks, because the search query is addressed in the Google preview itself, snippets have shown in over 19 percent of SERPs and counting. They are excellent for increasing brand recognition and spreading your name. As a result, the clicks will continue to arrive.
6. Get rid of everything that slows down your website.
Once again, it cannot be stressed how simple it is to get the technical aspects of your website and particular content perfect. Whether you’re writing educational articles, offering a product/service, or simply directing people in the correct path, your website must be speedy, accessible, and simple to use. People nowadays expect instant information and outcomes. They will just go if your site takes too long to load.
There are several ways to increase site performance and overall UX smoothness: uninstall old/defunct plugins, tidy up your code, optimize and compress your pictures, ensure your sub-folders flow and make sense, and utilize tools like Google Page Speed Insights or GTmetrix to continue monitoring in the future.
7. Keep an eye on Google algorithm adjustments.
We’ve previously touched on this briefly, but Google is becoming smarter and more intuitive by the day. The algorithm’s basic adjustments and modifications are ongoing and frequently surprising, with sites benefiting or being punished based on how closely they comply to the most recent update.
A multitude of elements influence rankings and penalties, including accessibility, speed, excessive advertising or spammy material, and so on. While it is not always possible to avoid it, there are a few simple actions you can take to keep within touching distance. To begin, subscribe to industry websites and forums to stay up to know on recent/upcoming developments. Google’s Search Console Community is a fantastic place to start – and remember to regularly follow your traffic using services like Google Analytics and SEMrush to identify where modifications may have happened, so you can modify accordingly.
8. Enhance existing material and provide missing subtopics
Finally, keep in mind that there is no definitive end point for your SEO approach. Constant updates and competition imply that there is always work to be done, not to mention that you can always improve on what you’ve previously done. If you haven’t previously been utilizing SEO effectively, going back and upgrading material with keywords, backlinks, and improved readability is an excellent place to start. You may even guarantee that sites that have been doing well retain or improve on their performance by periodically updating them.
Returning to your keyword research, this is an excellent time to leverage these keywords and competitor analysis as the foundation for a long-term content strategy. Each term should lead to a slew of others, generating even more content ideas. Rather than producing a single piece about a certain issue, make it a ‘cornerstone’ article from which a lot of more specialized ones sprout. A comprehensive content audit can be performed with tools such as SEMrush and Yoast; adding and upgrading old material may quadruple your traffic — just make it as evergreen as possible and employ the internal and external linking we discussed.