When you key in keywords in Google, you will also see both SEO and Google Ads results on the same page. Thus, most of my clients will be confused about SEO and Google Search Ads. They can’t figure out the difference and the main objective of SEO and Google Search Ads. They are even using Google Keyword Planner to discuss with me about SEO keywords. I am always asking them, how do you want me to explain? From the angle of SEO or Google Ads as both are with different objectives and in fact they are complimenting each other.
In short, I am telling clients that SEO is for long term & long lasting results and Google Ads is for instant results. SEO requires a lot of patience and it will take longer to establish trust with Google. If my client wants fast results, then I will recommend they go to Google Ads instead of SEO. Anyway, most of my clients will end up taking both SEO and Google Search Ads once they understand the true potential of SEO & Google Ads.
Digital marketing like SEO & Google Ads is all about ROI. As experienced SEO Malaysia, we always need to find out what our clients are actually looking for. We also need to find out who their target B2B or B2C clients or even both. Next, are they ready? SEO & Google Ads are about content relevancy. We also need to make sure their website has sufficient compelling content to support their keywords.