30 Oct Learn WordPress SEO For Beginners
The following is how to learn WordPress SEO for beginners that you can try, among others.
Install the WordPress SEO Plugin (Yoast or All in One SEO Pack) on the Website
The main and first thing you need to do is install SEO by Yoast or you can use the All in One SEO Pack. But for beginners, you can use the first option. The interface of SEO by Yoast is also easier and simpler to understand.
Setting the Title and Tagline on the Website
On the WordPress website, there are three things that can be optimized by SEO, namely on the homepage, article categories, and in the articles themselves. To set the homepage, start by setting the page title and tagline.
For the title, you can enter the main keyword of the article to be created. For the tagline, you just need to enter it with a keyword derived from the main keyword.
Optimize Permalinks on the Website
The wordpress website has a long permalink, both in the form of date, month and year as well as the url. An example is like: http://namadomain.com/2018/01/23/judul-postingan. Meanwhile, the permalink that Google likes is the permalink that contains the main keywords and keywords.
In order not to verbose and fit, it is advisable to use a permalink without the date, month, and year like this example: http://namadomain.com/judul-postingan.html You just have to click on the Settings-Permalink section and you can choose in the “Custom Structure” section.
Optimize Keyword Research on Websites
Keywords are the key to your success in playing SEO. If you have heavy keywords, then try changing to keywords that are less competitive. Especially if you are a beginner. Don’t look for keywords that other people aren’t looking for.
Place the Post Keywords on the Website
By using the SEO by Yoast plugin, you will analyze and recommend which words or sentences are missing in each article you make.
Enter the Site Title in SEO By Yoast on the Website
With the page title facility for posts, you can enter the main keywords on the page. The title of the page must be adjusted to the content of the article, such as: entering the keyword “learn SEO wordpress for beginners”.
So in the page title enter the keyword and can be added as long as it does not exceed 75 characters. Keywords should also be included in the site title for SEO. The site title or site title also affects the Through Rate, so make it as attractive as possible.
Enter the Meta Description on the Website
After you enter the site title, then you can enter the meta description below, including by providing a comma space of 10, there is a main keyword, and a sentence.
Use Headers (H1, H2 and H3) in Articles
Google will mostly crawl articles that have or use H1, H2, H3 headers, and so on. This can increase the relevance of your content. For titles, there is a default to use H1.
For subtitles and the use of other numbers, you can use H2, H3, and so on.
Add Keyword in the First Paragraph of the Article
Add keywords in the first paragraph so that Google can do the networking. If you use the Yoast SEO Plugin, there will be a notification that you haven’t added a keyword in the main paragraph (if you haven’t).
Put Inbound Links or Internal Links on the Website
The existence of an internal link on your website is used so that the bounce rate is small, and people visiting your website will linger because of the many articles that are coming to your website. This is what is called an internal link.
Perform SITEMAP XML on the Website
You can visit google webmaster tools to do this according to your website. Click on Crawl and Sitemap and enter the sitemap code for wordpress. The code can be sitemap.xml and refresh.
This XML sitemap is more about the content of the website itself in the form of a list of pages that provide information to search engines.
Build Backlinks in Articles
After you have completed the web foundation properly and Yoast’s rules are in accordance with the regulations, then you can simply do link building on your website. Wait for the results and your website will slowly rise on the first page.
Using SEO Friendly URL Structure on the Website
SEO friendly url structure in wordpress is to use word placement settings in the url. So that search engines expect web pages to use a friendly and understandable url structure.
SEO url structure in WordPress uses settings with the placement of words in the url. Search engines expect your website pages to use a url structure that is friendly and understandable.
Use of WWW and Non-WWW in the URL on the Website
The use of the two words above is not a measure in current SEO assessments but these two words have an effect on the appearance of the url structure itself. The url also does not affect the quality of the website page content
Adding a Site to Google Search Console on a Website
Adding a Site to the Google Search Console on the Website is an important part so that your website can be detected by Google. Search Console itself is a tool for checking the feasibility of a website so that it can be indexed on the Google search engine.
Search Console also provides information and provides useful suggestions so that your website is always listed on search engines.
Using Categories and Tags on the Website
Categories and tags are required in the internal link of your website. This is necessary to build internal interconnection of website pages so that they are better structured.
Doing Comment Optimization on the Website
Optimization of comments on every wordpress page by providing answers related to article questions. Make sure the question is related to the theme or topic of the article itself. You have the right to delete comments that are not appropriate and are detrimental to your website.
Build External Links on the Website
Provide an external link with a no follow information. In the sense that your website is not related to other websites.
Complete the Article with a Clear Discussion and Summary
The website will have more visitors if in the article the discussion is complete and there are many visitors so that readers will still be interested in the article you created and other articles on your website.
Optimize Website Speed, Security and Appearance
When it comes to optimizing the speed and appearance of the website, it is more of a technical nature and more to users who have been using WordPress for a long time. If you don’t understand this, then you can use W3 Total Cache, WP Super Cache, and so on.
Perform Image Optimization on the Website
Compress images to a minimum without reducing the desired quality by naming the image files according to words that are understood by search engines. Give the image file a name with the appropriate word.
By using the name SEO on the image, the google search engine will be able to find out which image to display.
Perform Security and Security on the Website
To do security and the website to be safe, then you can use an existing plugin on wordpress. This is needed so that your website does not cause unwanted things.
Use SSL / HTTPS on the Website
By using SSL / HTTPS on your website, you can make your website better in search engine searches on Google. Of course you don’t want your website to be blocked by notifications from browsers that the website is not safe to visit.
Create Complete and Solutive Content Articles
By having quality content, you can produce interesting SEO articles. Without quality content, you cannot compete with other websites. A content is considered quality if it has complete content and information solutions.
The more complete and solutive the content, the greater the potential and ranking in Google searches.
Create Attractive Content Titles in Articles
With an attractive content title, you can attract potential readers to be moved to your writing. Remember, potential readers can only see the title and brief description of the content on Google. So you can win the attention of the prospective reader.
Perform On Page SEO Optimization on the Website
After creating content, you need to optimize the content so that it rises to the top ranking of Google search results. The steps for SEO optimized content are permalink optimization, adding visual media, using headings. Use LSI keywords and set the link to open in new tabs.
Perform Off Page SEO Optimization on the Website
Off page SEO optimization is done so that the website gets more leverage. Off page SEO is more about SEO optimization than external factors.
Know the Latest Info and Trending Topics
When creating articles, if possible, do some research on the topics that have been discussed beforehand. Because it turns out that with articles that are trending on that day and you try to make them, the SEO articles that you create can also have a positive impact with visitors.
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