24 Dec What is New of SEO in 2021?
Are you ready for SEO Changes in 2021?
There are plenty of changes to keep marketers on high alert. Of course, this is nothing new. The constant with SEO is always changing, and we can expect more of the same as we look forward to SEO changes in 2021. Let’s take a glance at what’s future for a subsequent civil year, so you’ll prepare for it over the few months that remain.
Google Page Experience Update
One of the most important announcements about SEO changes to return out of Google this year, the Page Experience Update essentially confirms user experience will become an SEO ranking signal at some point in 2021. The Page Experience Update is predicated on what Google is looking for Core Web Vitals, which measure the speed and usefulness of an internet page. Core Web Vitals check out metrics like page load speed, the responsiveness of the page, interactivity, and whether or not the content layout shifts because the page loads.
In a nutshell, this update emphasizes Google’s commitment to displaying only high-quality links in its search results. The better the user experience of the online page, the more likely it receives weight from the search algorithm.
How you’ll steel yourself against this SEO change in 2021: Improve the page load speed, reduce the bounce rate, and eliminate unexpected layout shifts for any pages of your website experiencing these issues. To see if any of those are influencing your sites, you’ll perform an internet site audit.
Branding
Aside from the performance signals measured within the Page Experience Update, Google also wants to live the strength of your brand as we enter the New Year. While the search giant introduced this initiative as E-A-T (expertise, authority, trustworthiness) back within the 2018 algorithm update, the importance of those signals will still grow within the new year. What does E-A-T need to do together with your brand, and why does it matter for SEO? Well, Google wants to seem at the expertise, authority, and trustworthiness related to your brand, and rank your sites within the search results accordingly.
Google looks at your own website, also as what others are saying about or indicating about your brand, to work out the brand strength. If you think that about it, much of this is often what we glance for in off-page SEO, which suggests the activity happens on other websites.
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