11 Feb 5 Proven onpage SEO tips for higher rankings 2021
Build 1,000 pages of word content
Despite all the noise of voice search and other creative ways to get Google to rate the site, Google search is still first and foremost (for the near future) a text-based and text-driven search engine.
But if you want to be big on Google, you need to have enough words on your website to make Google read them and appreciate what your website is all about.
There are exceptions, of course, but in general, if you browse through all niches and desires, the pages that appear on the first page of Google search results seem to have 1,000 or more words.
A simple way to build that amount of material without forcing the brain to spin is to break it down into smaller pieces.
Usually, I would suggest you to have your page organized with identical smaller parts as follows:
- What is this about?
- Why should you care about this?
- Where can you learn more about this?
- Where can you buy this?
Write between 150 to 200 words for each of the parts and you’ll reach 1,000 words in no time!
If you’re really specific on what you want to write about, you can get a draft out in 2 hours or so.
Include keywords in the subheadings for your content
Most people practicing SEO will certainly know from now on that it is important to use the goal keywords in the title tag of the website, as well as in its main heading, the H1 tag.
However, as the rest of the material continues to evolve, most of them conveniently forgot to apply such keywords to subheadings (H2 and H3 tags) as well.
Adding your target keyword – and variants of it – to your subheadings lets Google develop a deeper understanding of the subject that your content is structured on, and this enhances the likelihood that Google will remember your website as a valid link for the subject, thereby rating you higher for similar keywords.
To finish your content, add a FAQ line.
In the end, people search Google to get answers to their questions.
So all that Google’s search algorithm does every single day is to browse through the billions of sites on the World Wide Web, to find the most important answers to users’ questions.
As such, adding a FAQ section to the end of your content is a quick, easy-to-use “bribe” for Google to maximize the likelihood that your website will be rated higher in search results.
Some technical sculpting in terms of setting up the proper content structure is involved here.
I would recommend that each of the questions in your FAQ section be styled as a H3 heading, and your answers in separate paragraph (P) tags.
Optimize the main picture on your content page
Most people realize that including photos on the web page helps to enhance the appearance of the page, and at the same time increasing the user experience.
However, the technological optimization of the images is where most people fall behind.
And if you’re very pressed for time, just make sure you do what you need for at least one image on the content tab, normally the main image banner at the start of the page.
Don’t worry, it’s not as complicated or daunting as it sounds. So here I’m going to illustrate the main items to work with that will give you the best buck for buck in terms of your SEO optimization.
- Compress the scale of the picture as much as you can
One of the main factors influencing the SEO speed enhancement of your web pages is the cumulative file size of all the photos that appear on your webpage.
And typically the main culprit is the graphic of the main banner. Any picture that is 400kb and above in file size is going to sink your web page loading speed pretty fast.
What you really want to do is get the image file size below 200kb or 150kb if possible.
TinyPNG is a wonderful app that you can use to compact your images.
The image compression algorithm is remarkably good; you can run the compression twice (which I recommend) on the image and the output is still really comparable to the original.
Much of the time, you can’t even say the difference between the original image and the compressed image.
- Include the keyword in the image file name
It’s a simple one, and it’s actually one of the SEO tips you already know. But as it is very significant, it is worth remembering this as a reminder.
Bear in mind, however, that the Google search algorithm has gotten more and more complex over the years.
So merely wrapping your keyword into your picture file name might run the risk of Google finding that you’re working too hard to apply keywords to your web page. And it wouldn’t have been a good idea.
So, in order to use keywords in your picture filename, I normally suggest that you apply a word modifier to it.
For eg, if I were trying to rank for “SEO tips,” I would probably name my main image as “proven-SEO-tips.png” with the word “proven” inserted as a modification to the original keyword.
Also, as you can see from the example above, the words in the image filename should be divided by a dash (“-“) character, so that Google can better understand the meaning and relationship of the words.
- Including the keyword in the text of the picture
Although another quick and fast SEO trick to execute is also one that many people – even experienced SEO practitioners – seem to overlook and neglect.
Alt text is a non-visible attribute of your image tag that is picked up by a Google algorithm to decide the essence of the image and its meaning, particularly in relation to the web page on which it is placed.
Most content management systems – such as WordPress or Magento – have built-in editors that can automatically recognize image tags and have a simple interface to customize the alt text of your chosen image.
Similar to the tip for applying keywords to the filename of your images, you want to do this in a normal and contextually rational way that is not keyword stuffing.
The easiest way to do this is to give it a short statement.
Using the same example as above, if I’m trying to rank for “SEO tips,” then the old text for my picture might be “Best SEO tips to check for 2021.”
“Steal” content rated by the rivals
Calm your horses; I don’t recommend you do anything immoral or illegal.
Oh, listen to me out.
As we have said many times before, Google rates websites on a special basis as to whether the content on such websites is more important to the user’s search purpose.
This reasoning means that certain pages that appear on the first page of Google search for your target keywords have material that Google finds most important to your keywords.
If that is the case, so for your website to be ranked high and to get to the first page, you need to make sure that the content is very close in meaning and consistency relative to the content that is already ranked on the first page.
So the best way to do it is to “steal” the material from those ranked webpages and apply it to your own content.
Of course, you can’t and don’t have to clone wholesale; that’s going to really put you in trouble.
More specifically, for the purpose of search engine optimization, Google is deeply frowning on plagiarized content and would not hesitate to delete your ranking positions.
So what you want to do is take the material and restructure, rephrase, and rearrange it in such a manner that the end production is the original edition.
This is a perfect way to search if the content indeed includes plagiarism elements.
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