25 Jan 5 Strategies to Optimize Your Web Design For SEO
With more than 1.5 billion live websites worldwide, it has never been more critical to have an excellent SEO on your website. With too much competition online, you need to be sure that users will locate the website easily, and that it matches well with Google searches. Yet search engines are continually evolving, much as people’s online behaviours are. But how can you make sure the website is totally prepared for the new year?
Just by getting a consistent SEO website design plan can you guarantee that your site is moving from strength to strength this year. It can sound like a difficult challenge to integrate SEO into all facets of your website. However, if you adopt our seven design tips for the 2019 website, you can remain ahead of the competition.
- Make sure your site is a mobile mate.
There are a number of items to remember while designing a website. The architecture and look of your site are quite critical. For many users only spending a few seconds on the first landing page, the first experiences will make a big difference.
Mobile Internet users are five times more likely to abandon a website because it is designed for their screen size. If this is the case, your bounce rate will rise. Encouraging users to invest more time on your website is good for Google Analytics or as we recommend as a SEO company in Malaysia.
- Get the excerpts
Google is constantly modifying and improving the way the search engine results pages are presented (SERPs). One of the more current developments is the usage of featured “snippets.” Snippets are a paragraph extract from the website seen above the daily results at the top of the SERP.
Snippets are also presented in answer to a query that the user entered in the search engine. The snippet would provide the response to the query, minimising the number of clicks the user has to click. These snippets are essentially the highest position for the results of the search. To have your site classified as a featured snippet, it would already need to be on the first page of Google’s results
Think of which queries a user is going to enter on Google that could pull up your site. Make sure you have content that addresses the query specifically and offer preference to certain keywords. Spend some time looking at growing websites you periodically link to the industry’s excerpts.
- Get To Grips With Video SEO
Another latest feature of Google is the launch of a video SEO. Previously, the results of the video search were seen as three thumbnails at the top of the SERPs. Moving forward, Google is replacing those with a carousel with far more videos that a user will browse through to see extracts.
This ensures that a lot of video results will get a spot at the list. YouTube videos rank higher than all other video content on Google Search. So, paired with a modern carousel format, you need to worry about using YouTube SEO. Creating YouTube videos will boost the traffic to your site and attract a whole new audience.
Think about what video content will be suitable for your site, and address users’ queries. How-To videos are also very common and will have a fair chance of being on the carousel. Making sure that you include the keywords in the title of the video and in the summary so that the Google bots will locate you.
- Optimization on-page
On-page optimization is typically what people relate to when they speak about SEO. That is the tactic that the creator of the website employs to guarantee that their content is more likely to be picked up by search engines.
An on-page optimization approach would include:
- Study keywords and issues related to your site.
- Include keywords and secondary keywords in the content.
- Use title tags and meta-description tags for images and media.
- Have internal links to other pages on the site.
- On-page optimization is at the centre of the design of your best SEO website. Without on-page optimization, the site won’t be highly rated, so it’s crucial to get this correct.
Care for the user’s experience while designing the website. How a user navigates a website is often how search algorithms scroll through them. If it’s impossible to manage for a user, the search engines won’t perform well either.
- Optimization of Off-Page
Off-page optimization is the advertisement and promotion of the website by link building and social networking references. This improves the prestige and authority of your website, adds more traffic and increases your SEO ranking. There are a few ways you can start creating a link to better your off-page optimization. You can post on other blogs, have the site mentioned in directories and product pages.
You may also recommend contacting the writers of appropriate, reputable websites and blogs and plan for a link exchange. This will have the twin whammy impact of attracting traffic to your site and raising your authority within the industry. When constructing a link, it is critical that you always use the rich keyword anchor text for a link. This will raise the likelihood that search engines will pick up a link.
Many businesses are not informed of the degree to which SEO affects architecture. They invest all their time attempting to build content that draws connections and social shares, and never care about the fact that their content is rarely readable on handheld devices, or that pages hidden deep in their web design have never been indexed at all. Being conscious of the forms in which architecture and SEO are connected would help ensure that your platform has every opportunity to rank the main words and themes that matter to your SEO
For more information about SEO Malaysia, please visit https://seo.ericanfly.com/