Boost Your Website’s Authority With These SEO Link Building Strategies

Boost Your Website’s Authority With These SEO Link Building Strategies

You have created a wonderful website! It is user-friendly, rich in content, and quick to light. So why can’t people on Google find it?  The answer is probably a question of authority. Google, Yahoo and Bing search for third-party signals to confirm the expertise of your SEO company. In particular, you are looking for links from other websites to indicate your authority for your website. So if you don’t show up on Google, you might not have sufficient links to your site.  Link building has no reputation at all. Unfortunately, the name of this essential SEO tactic sullied spammy mail requests, link arrangements and old school tactics such as article submissions. 

Let’s change how we think about linking by concentrating on building a back-link network similar to the real-world network of your business. After all, SEO Malaysia uses backlinks to measure the authority of your company — which is the position of your company in the real world, and not just on the Internet. 

  1. Set a starting point 

If you have an existing website, you probably have links to it already. How many? How many? Which websites are connected to yours? Is your network strong or just wide? You can use many tools to answer these questions. If you’ve checked your Google Search Console website already, start there. Login to GSC and navigate on the bottom link of the side navigation to “Links” 

Google Search Console Links

Two helpful resources are available here. The first is your external links list. Here you can see which pages other websites are linked to on your website. Below is a list of the top sites linking. These websites currently contain a link to your website (vote of endorsement). This resource also provides insight into your internet link network. Internal links are links to and from your website pages. These links are important, too. 

  1. Complete an exercise to brainstorm 

With whom do you do business? Who’s in your network of professionals? Download a list of these connections in the real world.  Take an architect, for example. In general, architects do business with contractors, land-use planners, landscapers, print shops, etc. An architect can be in an association or have a shared learning professional community. Architects attend events and conferences and can be linked to a mentoring or university programme. What about charitable donations? Is the architect a member of the non-profit board? 

Take another instance — a web designer. A web designer may participate or speak at events such as WordCamp or other conferences. Web designers are members of their local communities and are probably chambers of commerce as such. Web designers may also spend some time with non-profit organisations. 

  1. Create a list of opportunities 

Our objective is to illustrate your professional relationship with Google in step 2. 

Start a table and list these connections. Follow each website to see if there is a link to your website. Question yourself, “Will Google inform you that there are these technical ties based on current links? “Normally, the answer is no. As a result, these are all new opportunities to build the authority of your business online. 

  1. Select a tactic 

List of opportunities, we must now decide how each link is to be acquired. Our objective is to add value to all companies – yours and your partners. 

Here are several options you may recommend to include on the website of a partner: 

  • Partner lists: Websites often have a page with a list of “Partners” or “Our Friends” which notes their professional relations. Ask your SEO company—and a link—to be included in their partner list. Offer on your website to do the same for them. 
  • Guest Blogging: offer to share the content of thought-provoking leadership on one of your partner’s blogs for a link from your post to your website. This is a good idea if your companies are in the same (or complementary) industry. 
  • Sponsorship: support an event formally or as a sponsor for non-profit purposes. Requests to be listed on the sponsorship page — with a link. 
  • Podcasts: Take part in a podcast of your professional community’s interest. 
  • Chamber of Commerce: make sure your company is listed on your website – with a link. 
  1. Extension 

You now have a list of multiple opportunities with appropriate action steps. This is where the rubber meets the highway. It is time to reach these companies and propose cooperation. Builds an email. Pick up your phone. As your list is highly focused, you will probably receive a response to every request. 

  1. Keep the link top of mind building 

Now that you have gone through a process to build your backlink network, you will see new possibilities. For example, if your business is listed in a local news storey, be sure to get a link to your website from the online version of the article. Or, if you sponsor a forthcoming event, a link could be requested in advance. You may also start expanding your existing network through avenues such as social media and PR. 

Concluding Remarks

Most companies can easily invest in technical optimization, content and on-site improvements covering three of SEO’s four pillars. Most companies have overwhelming off-site SEOs and therefore neglect it. This means that your business has a new opportunity.

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