20 Jan How To Rank Higher On Google In 2021
SEO can be quite slow. It can take years for a domain authority and page rankings to be created. Search engine optimization is the slowest method of marketing that I know. Yet there’s a major workaround here. This article is a step-by-step guide to speeding up the Google scores. It’s the only quick SEO strategies I know of. If you’ve never done that before, there might be enormous chances to boost the Google scores. The secret to this is your Analytics.
The aim is to find the keyword that you’re already ranking for, just not ranking that big. You will enter the relevant page if you can find certain phrases. If you can locate the page that ranks, you can better optimise it for the term and watch the rank leap.
1) Take a look at the “Queries” report
First, let’s find the phrases that you’re almost ranking high for. It’s in Google Analytics in this report: Acquisition > Search Console > Queries.
Note: if you aren’t able to access this report, you probably haven’t connected your Search Console account to Google Analytics. There’s a video here that shows how to set this up.
This report shows:
- all the phrases you rank for
- the number of times you’ve appeared in Google (impressions)
- the number of times your pages have been visited from these phrases (clicks)
- how high you rank for the phrase (average position).
Note: this report shows data for only the last three months and shows no data for the last two days. Set your date range to cover three full months to get as much data as possible.
2) Set an advanced filter
We’re looking for phrases that already rank in Google, but could use improvement. We need to use an Advanced Filter to find just the phrases for which we rank high, but not too high.
The idea is that a page that ranks greater than 10 is high on page two. This assumes that there are 10 organic search listings on page one, which really isn’t the case, but it’s close enough for us to make this work. In other words, this filtered report asks Google Analytics this question: “What phrases do I rank for on page two?”
3) Sort the report by rankings
Click the column header “Average Position” to sort the report. Actually, you’ll have to click it twice so you can see the 11s at the top.
ProTip! Make an Analytics “Shortcut”
Save your filtered, sorted Queries report as a shortcut. This will make it easier to get to next time. Just click the “Shortcut” link above the report, name it and click OK. Now the report will be available anytime in the left side navigation of Google Analytics.
4) Dig through this list, find phrases and confirm the rankings
You’ll quickly notice that this report shows some strange phrases. Things that seem irrelevant. Don’t worry about them. Every site ranks for unrelated phrases. Just ignore them and keep looking. This report may also show phrases that include your brand name. Skip past those too. Search engine optimization is about ranking and getting traffic from non-branded phrases.
Ideally, you’ll find some buyer-related keyphrases. Remember, there are two kinds of keywords:
- Question Marks
Phrases entered by people who are researching a problem, without yet knowing how they want to solve it.
Example: “why does cold water hurt my teeth?”
- Dollar Signs
Phrases entered by people who know how they want to solve their problem and are looking for a presumed solution. They are often ready to spend money. The money (as in, the leads) are in the buyer-related phrases!
Example: “emergency dentist chicago”
5) Confirm your rankings
Start searching for the phrases in Google to confirm your rankings. Now you’ll notice that the “average position” really isn’t the same as rankings. Sometimes, you’ll see yourself ranking higher than the report suggests. Other times, you won’t see your site at all. There are a lot of reasons for the discrepancies:
- Your site may have more than one page that ranks for the phrase.
- Your site may rank in image search results.
- Your site may rank differently today than the average ranking across the date range in the report.
- Your search results may be personalized for you based on your location, browsing history, etc.
You can avoid that last issue by doing a few things before you search: logging out of Google, using “private” or “incognito” settings in your browser, using a browser you don’t usually use, using a proxy server to connect to Google or using Google’s Ad Preview tool.
6) Check to see how the phrase is used on the page
Now we want to see how well the page was optimized for the phrase. Does the phrase appear on the page in the right places? Was the page indicating relevance? It’s possible that the phrase hardly appeared on the page at all. It’s possible the ranking was completely accidental.
If so, you now have an opportunity to indicate the relevance and improve the rankings with very little effort. Here’s how to check:
- While viewing the page, search for the phrase (using control+F or command+F on a Mac) just like you would inside a Word document.
- Does the phrase appear on the page?
- Does it appear all together, or is it broken up?
- Where does it appear? In the title, header and body text?
- How many times is it used in each location? If the phrase isn’t in the title, header and body text, then this page wasn’t really optimized. The Google rankings were accidental.
- Find that the page isn’t well optimized? Great!
Warning: Before you proceed, check to make sure that this page isn’t already ranking for other phrases. It’s possible to indicate the relevance for one phrase and hurt the relevance for another phrase.
If the page already ranks for another phrase, check the volume in the Google Keyword Planner. Is the phrase more popular? Is it a more relevant phrase that may bring more targeted traffic? If either answer is yes, don’t hurt the relevance for this phrase. Go back to the beginning and start again, or proceed to the next step using the better phrase.
7) Improve the page and indicate the relevance for the phrase
Search engine optimization is all about indicating relevance. If your page is 1500 words, it’s likely that four to six instances of the phrase feels natural. If the page is short, don’t try too hard to fluff it up by adding length. But make sure the phrase appears at least once, all together as a “bonded” keyphrase.
SEO expert Malaysia search optimizers are paying attention to the broader meaning of their pages and indicating relevance by using other, semantic keyword phrases in their content. To find which words and phrases are semantically linked to the phrase you’re targeting, look for clues at the bottom of a search results page.
8) Improve the quality!
Relevance is all within the context of quality. So here is the ultimate SEO trick… If you want to increase your Google rankings, your goal is to make the best page on the internet for that topic. Don’t try to trick a robot. Do try to help people find the information they’re looking for.
Look for ways to make the page great. Add detail. Add examples. Add links to other great pages. Add graphics. Add a video. Don’t just add keywords. It’s all about the reader. Make it a better page in any way you can.
9) Wait a few days and check your rankings
How’d we do? Ranking a bit higher? If you don’t see a change within a week, you probably aren’t going to see a change at all. In my experience, a few small changes can have a big impact on rankings, especially if the page wasn’t well optimized to begin with.
The total time to find a phrase and update the page usually takes less than 10 minutes. And the results are often visible within a few days. Here’s an example of an email I received a week after going through these steps with a client. It’s the fastest way to improve your rankings and it works really well. The only downside is that there are only so many opportunities in this report. Eventually, you’ll have eaten all of the low hanging fruit.
Google’s higher rating is not rocket science. Yet doing that for certain keywords is more difficult than others. That’s why it makes sense to pursue rankings for non-competitive keywords that you already rank on the first page. It’s just a matter of working out why you’re out of reach and trying everything in your ability to address those problems.