19 Jan Latest SEO tips to help your website rank higher in Google
You’ve launched your new website, ready to accept crowds of new clients. But if nobody finds the latest page, how are they going to see what you’ve got to offer? And that’s why search engine optimization (SEO) – traffic earnings by search engines – has been such a significant subject for site owners for over 20 years. Organic traffic, as is well known, is the lifeblood of several websites.
We’ve put together this SEO tips, tricks & strategies guide. The same simple pieces of advice extend on most websites – and we’ve compiled the best to get you started. We’ve added where you can find more stuff, plus our favourite resources to get the job done.
1) Overhaul Your “Almost” First Page Posts
SEO expert Malaysia recommend looking for posts that almost rank high and rewriting them. You can find these posts in Google Analytics by going to Acquisition » Search Console » Queries and setting up an advanced filter to show the phrases where your average position (rank) is greater than 10 (on page 2). Now give those articles an overhaul. Add details, examples, answers, statistics, images, contributor quotes, and anything else that makes it a better piece.
If you go big on quality, you’re very likely to add length and keyphrase usage naturally. Make it a page that you’re so proud of, you want to print it and frame it on the wall. Check all the rankings of the page, so you don’t hurt the relevance for an even better phrase. As you rewrite, pay attention to connected subtopics, which are visible on the search results page in the “people also ask” section and in the “related searches” at the bottom of the page. Do this as a regular, quarterly content marketing audit.
2) Tap the Potential of Video
Video marketing can be a huge traffic source, but some marketers are still ignoring its potential. One of the best SEO tips is quality over quantity: just because you have a large number of indexed pages doesn’t always mean your site’s going to attract a larger volume of organic traffic.
SEO expert Malaysia encourage site owners to get rid of shallow posts on blogs that have either low word count or superficial content (aka “no fluff”) and “to focus instead on meaningful content that’s truly engaging and makes each visitor want to read through the complete article. Also, video content has a lot of untapped potential which is great for SEO and makes for good user engagement. Chances are, that your user might quickly run through a 1-minute video but may not have the patience to read your 100-word article. Online video is huge and is only going to get bigger.
Here’s how you keep your video content optimized:
- Update the title and description on older videos to keep them searchable and relevant.
- Optimize the video’s audio and video quality, as well as graphics and images.
- Integrate videos into the rest of your site content.
3) Rank for Featured Snippets
A little more than 11% of search results have a featured snippet. These are the results that show up on search engine results pages typically after the ads but before the ranked results. They’re usually alongside an image, table, or a video, making them stand out even more and putting them in an even better position to steal clicks from even the highest ranked results. SEO expert Malaysia recommend using a paragraph format if you’re trying to rank for question keywords like “how can I grow my email list” or “what is a featured snippet?” However, if you’re trying to rank for a preposition (“for,” “to,” “like,” etc.) a list format would be your best bet.
Here are some ways to keep your content optimized for featured snippets:
- Be clear and concise
- Use headers for easy scanning
- Ensure cross-device usability
- Maintain social engagement
- Use strong external resources
4) Create Comprehensive, Authoritative, Evergreen Content
For starters, in the past 3 years, the social sharing of content has been cut in half. This is partly due to content saturation (3 million blog posts are published every day) and partly due to a rise in private sharing (people are sharing content in private messages, not posting on walls).
Experts did find that the sites doing well despite the decline of social shares and content saturation are sites with strong reputations built on original content. While most content gets ignored, There are 2 great ways to show search engines that you have in-depth, authoritative, evergreen content on your site:
- Stick with long-form content. Longer content (at least 2,000 words) tends to outrank shorter content.
- Use LSI keywords. These are keywords or phrases strongly related to your post’s topic.
5) Maximize User Engagement
From updating existing posts to creating new ones, pages should be built to maximize engagement.
Here are some great ways you can maximize user engagement on your posts:
- Be easy to read. Content utilizes whitespace, headings, short paragraphs, and relevant images to make the page easier to absorb and increasing the user’s time on the page.
- Include highly relevant links and offers on the page. Offering relevant internal links that will answer a reader’s question. This often can significantly decrease bounce rates, and get users further into your site.
- Use LSI keywords, and answer additional questions that users may think of after viewing the content. Simply offering only the content that a user searches for is no longer enough. Pages need to supply additional information a user may be seeking. Providing additional information will help retain the user, and tell search engines that the page’s content is not only answering the search query but providing additional value that other pieces of content may not be.
- Contain multiple ways for users to absorb the content. Include images, infographics, video, and text. This will capture readers’ attention, and keep them more engaged in the content.
- seo tips max desmarais vital user engagement
- Employing these tactics will ensure that your pages are highly valuable to the readers, and search engines will mark these pages as high-quality content.
6) Focus on Mobile-First Indexing
For this tip, we’re going to hear directly from the source: Google. First, what does “mobile-first indexing” even mean? Quite simply, it just means that Google now considers the mobile version of your site to be the primary version of your site. If you don’t have a mobile site, your desktop site will still be used. But, if your site isn’t mobile-friendly your rankings may take a hit; remember that user experience is HUGE.
If your mobile site is currently using an “m.” URL, like “m.optinmonster.com,” Google recommends switching over to a fully responsive site. This is because Google currently just annotates m-dot URLs, it doesn’t actually index them. Making the switch to a responsive site means that Google can simply update the annotations to say the responsive site is now mobile-friendly, which saves time.
Any Malaysia SEO company in the world with an online presence is pursuing better and better SEO strategies to get more traffic and produce more revenue. I hope the above tips and recommendations can help you figure things out for your SEO department as we dive through this new year.