02 Feb Why does local seo matter for your local business?
Local SEO is precisely what it sounds like. It is the technique of optimizing your internet presence in order to improve search engine exposure among local users.
So, what is the significance of local search? Because local companies account for 45 percent of all Google searches.
According to a Forbes research, 95 percent of individuals use their mobile devices to complete local searches, with 61 percent calling and 59 percent visiting the company.
Another survey found that 88 percent of mobile searches for local companies result in a call or visit within 24 hours.
The ‘Local Pack’ from Google is the holy grail of local search marketing. You’ve probably noticed the three companies that display in the box at the top of the search results page, along with a map and dropped pins… Unsurprisingly, they receive more hits and consumers than any links farther down the page.
The big question is, how can a company get into the top three? It’s all part of a well-rounded SEO strategy, which begins with knowing local SEO — how it works and how to play the game
Do I require Local SEO?
Local SEO might help your business if you have a local consumer or client base.
Some companies may be unaware that they may be attracting more customers from beyond their immediate region by utilizing Local SEO. This is especially important for anybody in the catering or hospitality industry, because non-local guests may seek elsewhere.
WHAT KINDS OF BUSINESS REQUIRE LOCAL SEO?
Hospitality includes establishments such as hotels, restaurants, cafés, and bars.
Doctors, dentists, and clinics are examples of medical practices.
Solicitors and barristers work in law companies.
Florists, plumbers, electricians, hair salons, accountants, fitness centres, and other local services And you’ll realize you don’t need it if you’re:
Companies engaged in ecommerce
Services available exclusively online
Sellers on their own
What Is the Importance of Local SEO?
Local SEO makes your company stand out – even if you don’t have a website – and drives more visitors to your location via internet leads.
Because these leads come from people who are explicitly looking for the items or services that your company provides, they are also more likely to convert.
Local intent searches are on the rise, with 4 in 5 customers increasingly utilizing search engines to locate local information, and search result information directing a whopping 70% of consumers to a real location.
Local SEO also influences people’s decisions in your favor. The more knowledge they have about your company before visiting, the more trustworthy you appear to them.
Where Can I Find Local Search Results?
Local search results display a selection of the top three most relevant results (Snack Pack or Local Pack). They display in a box beneath the pay-per-click adverts, along with a map with dropped pins.
This box is followed by the standard list of search engine results (organic results).
LOCAL THREE-PACK (GOOGLE MY BUSINESS)
These are the three firms that display at the top of the results page in the ‘Local Pack’ box. According to one survey, 33% of local search clicks go to Local Pack results, while 40% go to organic search results – indicating that both are still extremely significant in enhancing your local online presence.
GOOGLE MY BUSINESS
A Google My Business page is absolutely free and an essential component of any Local SEO campaign–if you haven’t already done so, it should be the next item on your to-do list.
It enables you to register in Google’s ‘business directory,’ where you may list critical information about your company. Images, location, address, website URL, contact information, business hours, and customer feedback are all included.
If your company’s address is not up to date in Google My Business and other online directories, it will not appear when a consumer searches “near me” or “in *locality name*.”
ORGANIC SEARCH RESULTS
Improving your overall organic search optimization can enhance your Google rating and increase your chances of appearing in the coveted Top Three box.
What are the Most Important Local SEO Ranking Factors?
According to Google, the three most essential factors are:
- Relevance: the degree to which people’s searches line up with a local listing. Providing extensive business information will assist Google in better understanding your company and matching your listing to the most relevant queries.
- Distance: the distance between each possible company and the location keywords entered into a search. If a consumer does not provide a location in their search, Google will compute distance based on the information available about their location.
- Prominence: how well-known a firm is, based on information gathered by Google from throughout the internet (like links, articles and directories). Google review count and score are also taken into account when determining local search ranking — more reviews and favorable ratings will increase a business’s local position.