19 Jan Why does seo matter?
“Every second, 40,000 individuals use Google to search for anything. That equates to 3.5 billion queries every day. You want your site to appear in some of those searches, whether you write a blog, operate a restaurant, or sell shoes! As a result, SEO should be a vital aspect of your marketing strategy.”
SEO is very critical for eCommerce businesses. According to a UPS annual poll, customers performed more online shopping than in physical locations in 2016 – and 44 percent of consumers purchased directly from their phones. Even those who did buy in person were more likely than not to do their homework online before going out to the store.
Making It Easier for Your Customers to Find You
SEO’s purpose is to assist search engines in understanding what your website is about so that they can recommend it to Internet visitors who will find it valuable. Consider Google to be a matching service. Search engines attempt to comprehend a searcher’s purpose based on a few keywords and show the websites that will best solve their issue, answer their query, or provide what they are seeking for.
As a website owner, you must assist Google in determining when to display your site in search results. Through SEO, you can let search engines know what you have to offer and why you are a trustworthy resource with information that people will like. Adding relevant links to your site and writing well-written content will help Google correlate your website with the search phrases people use to locate websites like yours. Google will be able to correlate your site with your clients if you do it correctly. In other words, they’ll make it easier for your consumers to locate you!
Assume someone is seeking a French instructor in their town, and you happen to be a French tutor who lives nearby. Even if you’re a one-man (or woman) show, Google wants to help that user find you. You may believe that your website is a needle in a haystack, but by spending time generating new material and advertising your business online, you can assist search engines comprehend what your website is about and demonstrate that it is of high quality. Google will eventually begin to display your site higher up on relevant Search Engine Results Pages (also known as SERPs) – and this has immense power!
What Does All of This Mean for You?
You must have an internet presence to be relevant in today’s economy. While having a website is the initial step, ensuring that your site appears on Google may significantly enhance your business. That is the essence of SEO. The bottom line is that if you want new customers or readers to discover your beautiful website, you’ll need to invest some effort in SEO.
Establishing Reasonable Expectations
Before embarking on your SEO journey, it is critical to establish appropriate expectations. Following the advice in this book will boost your chances of getting found online, but we cannot promise that you will be at the top of Google.
In all, save the most competitive industries, improving your site’s position will take a significant amount of time, patience, and, in some cases, money – some organizations may even engage a professional SEO specialist. As any company owner is aware, time and money are finite resources. Consider the possible benefits of increased web traffic and how much time or money you will have to devote to achieve that traffic when deciding how much to invest in your SEO plan. Is your company dependent on internet sales or promotion? How much money and time would your company save if you spent the same amount of time and money on traditional advertising or public relations consulting? Where are you going to get the most bang for your buck?
Take consolation in the fact that, while ranking high does necessitate continual effort, the return on your time and money investment in SEO will grow with time. When you have a fresh, unknown site, it is considerably more difficult to get it to appear in search results. Once your site is reputable and receives a lot of organic traffic, maintaining it is relatively easy.
The Impact of Organic Search
When people search for information on Google, they are presented with two types of results: organic and sponsored. Paid results are adverts – businesses pay to have their websites appear on the SERP for certain queries. The search engines decide the organic results. These are the websites that Google considers to be the most relevant to the user’s query. Natural search is another term for organic search.
Will you notice the results right away? Certainly not. Organic SEO is unquestionably a marathon rather than a sprint. It might take weeks or months for Google’s robots to begin presenting your site in relevant SERPs – and even if you’re ranking well, you’ll need to continue investing in SEO to retain your rank. Stick with it, though, since the return on your time and money investment is great once you’ve advanced through the ranks. According to Moz, organic results produce 8.5 clicks for every click on a sponsored search result. And the larger the impact, the higher you rank.
According to a comprehensive analysis conducted by Moz’s SEO professionals, “an average of 71.33 percent of queries result in an organic click on the first page.” Only 5.59 percent of clicks are directed to pages two and three. The top five results on the first page alone account for 67.60 percent of all clicks, whereas the results from 6 to 10 account for just 3.73 percent.”
Paid Advertising (PPC)
If patience isn’t your strong suit, you might want to try PPC advertising (short for pay-per-click). This is what we like to call the sprint. The benefits are that the outcomes are immediate. If you pay Google a particular amount of money per click, they will immediately position your website at the top of the SERP, although in the “promoted” area. Unlike organic SEO, however, there is no cumulative advantage to investing in PPC. If you engage in a PPC campaign now or tomorrow, you will still need to invest in it six months later if you want to appear in search results.
Patience is the key to SEO success.
It will take time to improve your rating. Organic search engine optimization is a marathon, not a sprint. Even the greatest SEO professionals in the world cannot miraculously make your site appear first for a specific search query by hacking into Google’s algorithms. It takes time for bots to index sites, notice new links and increasing traffic, and begin to move a page up the SERPs.
SEO rewards the webmaster who is attentive and patient. If you can locate the correct search keywords, you can go to the first page. Small company websites may outperform large competitors if their owners are prepared to devote time and energy to them.