25 Feb 5 Ways to find out If your SEO is working?
Use these five methods — in order — to determine the health of your SEO program. Analyzing metrics in multiple systems yields the clearest picture, but keep in mind that the numbers in one platform will probably not match similar metrics in others.
Below are some facts about seo that all marketers should know.
91% of Malaysia Internet users search every month
Search traffic is thus the first place most new or potential customers will first find out about you. If you are not optimizing your site, you do not exist in their minds.
1. Enterprise search platforms such as seoClarity, Searchmetrics, and Ahrefs are the fastest way to gauge SEO performance because they digest data from several of the sources below and turn it into easy-to-read dashboards. In many cases, you can find a problem without leaving the platform. The only drawback is the price tag.
2. Analytics. Data from web analytics software — i.e., Google Analytics, Adobe — will be your go-to source of SEO key performance indicators: orders, revenue, and (most important) traffic. If those are performing well, so is the process of crawling, indexing, ranking, and attracting clicks from the search results page to your site.
The site’s user experience, pricing, product assortment, and other non-SEO factors will determine whether a searcher converts, to drive revenue. Nonetheless, the key SEO metric is traffic.
Remember, too, that analytics software no longer provides reliable keyword search-query data. Search engines made that data unavailable in 2013. Analytics software now reports most keywords as “not provided.” The remaining keywords are not a reliable sample of the overall dataset.
3. Google Search Console. Search Console’s Performance report (Overview > Performance) is the most reliable source of impressions, rankings, and clicks. It’s limited to Google, but Google makes up 90-plus percent of organic search traffic on most ecommerce sites, in my experience.
Search Console also contains reports for indexation, server errors, sitemaps, structured data, external and internal linking, and more. Google uses Search Console, only, to communicate important details about your site, such as a manual penalty.
4. Google Ads provides reporting on organic search if you link it with Search Console. The standard paid and organic report in Google Ads provides much data on the search terms you win impressions for — ads or organic listings.
For example, if an ad displays in the search results for “red shoes,” then “red shoes” will appear as a search term in the paid and organic report, regardless of whether the organic result had an impression.
Conversely, if “red shoes” receives an organic impression, then “red shoes” will appear in the paid and organic report, regardless of the ad.
The report helps manage a holistic search program. It’s another way to evaluate SEO efforts.
5. Free rankings tools. I have a love-hate relationship with rankings. In the aggregate, they’re one of the most helpful diagnostics for sleuthing how keyword trends impact organic performance. But they’re not a key performance indicator. What matters are clicks on a listing, not where it ranks.
That said, if you can’t afford an enterprise search platform and you want a second opinion on rankings to back up Google Search Console, try a platform with a free, limited version that includes rankings info. Examples include SEMrush, Moz, and, again, Ahrefs.